Crafting sustainable digital experience amidst rampant change for Fortune 500s.
The learning curve
During our journey with BP, we were approached to help create a training platform for their station managers. The process helped standardize external roles and paved the way for a new audience to receive BP's extraordinary set of resources. We recognized there was no tool to deliver a responsive digital experience for all parties tasked with keeping BP's brand promise to their consumers.
Award-winning, complexity-eating comms
The need to reach BP's customer base allowed us to envision a content delivery platform along side the LMS. We took on the challenge of building a tool to deliver exactly the right content to a nation of direct customers, dealerships and station managers. Our solutions created a segmented library of BP's messages and enabled thousands of different combinations of content to be delivered down to the designated market area with one click. We were honored to be recognized as B2B award winners by the Association of National Advertisers for our efforts.
Brilliant digital experience strategy
Verb’s digital strategy demonstrated tremendous foresight as BP asked Verb to create a new B2B app. Our strategy centers around the changing preferences of the end user. So even after almost eight years, our digital experience platform was still able to feed the app all the content it needed, minimizing duplication of effort. So as teams at BP worked to update content for their customers, it only needed to happen once, and then was distributed across desktop, mobile, iOS and Android to customers. Again, the strategists at Verb remained one step ahead, with everything from communications to analytics flowing across desktop and mobile – minimizing or eliminating all together regret costs, and ensuring a continual progression of ways to meet customers on their own terms in their preferred way.
